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A NEW minimalist RUNNING and fitness shoe from Xero Shoes

We are super proud to announce our first performance SHOE from Xero Shoes, the Prio. “Prio” comes from proPRIOception — the key to enjoyable, natural movement. For Spring/Summer 2017, the Prio comes in 2 colors for Men and 2 for Women: For men — True Yellow and Imperial Blue For Women — Nautical Blue and […]

Xero Shoes Launches “Natural Movement” Shoe for Women

(Broomfield, CO) February 8, 2017 – Following on the heels of their first closed-toe shoe for men, the Hana, Xero Shoes has just introduced a women’s casual canvas shoe, the Lena. CEO, Steven Sashen, says, “Your feet are supposed to bend, move, flex, and feel the world. The Lena lets you do that with casual […]

Mickey Wilson Saves a Skiers Life

Mickey Wilson is a professional slackliner. Three things… 1) If you don’t know what that is, here’s a taste   2) YES, you can be a PROFESSIONAL slackliner 3) It’s a GREAT thing Mickey is a professional slackliner. Because his skills saved the life of a skier. Here’s the story from the Ellen show. (Yes, […]

How to pick the best barefoot running sandals?

Like the idea of barefoot running, but want a bit of protection from what you could step on, or IN? For thousands of years, humans have run in sandals, and you can, too. Perhaps the most famous sandal-wearing runners are the Tarahumara Indians of the Copper Canyon in Mexico. They were the stars of the […]

Xero Shoes’ 7th Anniversary Sale is ON!

Lena and I started Xero Shoes out of a corner of a spare room on November 23rd, 2009… we thought, “Maybe it’ll generate enough money for a car payment, and we’ll get some minimalist/barefoot running sandals onto a few people’s feet.” We even had a debate about whether to buy a folding table and take […]

Xero Shoes Expands Beyond Sandals with a New Closed-Toe Casual Shoe

(Broomfield, CO) October 14, 2016 – Xero Shoes, the company known for its lightweight performance recreation launched its first closed-toe casual shoe, the Ipari Hana. Says CEO, Steven Sashen, “For years, customers have told us they love our sandals and want something with the same feeling, fit, and performance, but with a closed-toe for work […]

Xero Communication

All footwear was minimalist prior to the early 70s. Every shoe was, basically, a “barefoot shoe.” But now we’ve had over 40 years of heavily padded, motion-controlled shoes. And when you combine 4 decades of time with billions of dollars of marketing, everyone thinks that you NEED those shoes… even though there is no evidence […]

Do you have the Barefoot Personality?

Birds of a feather may flock together, but do barefoot runners flock as well… psychologically, at least? Nicholas Hanson and Janet Buckworth think they might, as they describe in the paper they’ve published in Sport Sciences for Health, “Personality characteristics of barefoot runners: openness and conscientiousness as the defining traits” They put 692 runners through […]

Improve your foot and ankle strength and your balance

If you want to improve your foot and ankle (and leg and hip!) strength — and you do — then you need to see this video. In it, I share something I’ve never made public before, a very personal story about why strength and balance are so important to us at Xero Shoes. But I […]