Ron Hill ran the 10k in the Mexico City Olympics barefoot. When asked why, he responded, “They were the lightest shoes I could find.” At Xero Shoes, we believe the best running shoes are, well, your feet. Â Bare feet. You don’t need pronation control. You don’t need a bunch of padding. You need to be […]
Dr. Daniel Lieberman is one of the fathers of the barefoot running movement. His study showing how barefoot runners strike the ground with less force than shod runners, combined with Christopher McDougall’s book, Born to Run, catalyzed the growth of barefoot and minimalist running. Well, it’s as if Dr. Lieberman had a child with BTR, […]
Big news today in the barefoot world: Vibram settled a class action lawsuit that claimed the company deceived customers when it claimed that VFFs would decrease foot injuries and strengthen foot muscles. As reported in the Washington Post: The company agreed to put aside $3.75 million to pay refunds of as much as $94 to […]
May 5th is an important day in the barefoot running world. And, for the same reason, it’s one of the most important days in the Xero Shoes world. What makes it so important? As Brian Metzler from Competitor.com reminded me, “Journalist Christopher McDougall’s best-selling book “Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race […]
Harvard’s Daniel Lieberman is one of the two or three people most responsible for the barefoot running boom (Christopher McDougall, who wrote Born to Run, is another… you can vote for who the third should be). Daniel is an anthropologist and has some fascinating ideas about why the way humans run (and sweat) gave us […]
Have questions about the new Amuri Cloud, or any Xero Shoes product, or anything about barefoot running? Then join me on a live webinar where I’ll answer ’em all. When: Thursday, March 27th at 6pm PT (that’s 7pm Mountain time, 8pm Central time, 9pm Eastern). Where? Online — Click Here to join us!
Rockies Venture Club selected Xero Shoes from over 100 companies to pitch at the 2014 Angel Capital Summit on March 18, 2014. ACS is one of the region’s major investor conferences, drawing several hundred investors and entrepreneurs. Xero Shoes’ CEO, Steven Sashen, will present the barefoot-inspired footwear brand he co-founded with his wife, Lena Phoenix, […]
What inspires someone to take off their shoes and run barefoot? For Khanh Nguyen it was knee pain and the hope that barefoot running would help. Once he got started, in bare feet and in Xero Shoes, he was on fire. He’s run 1/2 marathons, mud races and, most recently, he ran UP the Stratosphere […]
Have you seen bigfoot? If you were in Las Vegas on March 2nd at the Stratosphere hotel, you probably did. In fact, you may have seen this mysterious barefoot beast climb the Strat! While most people who claim to see bigfoot have grainy, fuzzy pictures or video, we have high-resolution proof of his existence. And, […]
Does Barefoot Running Cause Calf or Achilles Tendon Pain? People making the transition to running barefoot or in minimalist shoes sometimes experience calf pain or even calf injuries. They can also feel pain in their Achilles tendon. I have talked with plenty of people who assume this kind of pain is just part of the […]